Gioia was born from a personal journey—across countries, emotions, and the need to reconnect with oneself.

 Founded by an architect and scent-lover who turned to fragrance as a grounding ritual during times of transition, Gioia is more than a brand—it’s a feeling.

We believe scent is a quiet but powerful tool that tells your story silently.

Each scent is carefully crafted using a blend of mood-enhancing ingredients, natural essential oils, and safe fragrance oils—designed to support emotional wellbeing while remaining gentle on the skin.

Created between Dubai and Italy, and in collaboration with renowned fragrance houses across Europe and the UAE, Gioia bridges wellness and perfumery, tradition and innovation. Our scents are tools of calm confidence, here to accompany you in your everyday rituals—wherever life takes you.

Gioia means joy. And our mission is simple:
To bottle moments of stillness, intention, and feeling—so you can carry them with you.